To start a project we need:
Architectural drawings including site plan, landscape plan, floor plans, elevations, etc. (CAD of PDF)
Architectural 3D model – if available (3ds Max, Revit, ArchiCAD, SketchUp)
Facade materials schedule or references
Interior design information including reflected ceiling plan, finishes schedule and furnishings – if required
Location photos or video – if available
It usually takes 1–1.5 months to create one minute of high quality video and around 3–5 days for 1 rendering. Feel free to contact on early development stages as we plan our workload ahead.
Once we start you'll be able to control daily progress online in Basecamp.
If required by the project we search for the most creative way to present your product or project. To develop a concept we use drawn storyboards or photo collages. They give us basic understanding about timing, objects, cameras, characters, narrative. Our goal is to catch viewers mind, fill a video with emotions and atmosphere.
Using information you've provided (CAD drawings, photos, references) we build 3D models of all visible objects. Some projects require creation of nearby surroundings to achieve believable look. People, cars and other minor elements will be added on later stages.
To present 3D model we use 'clay renders' usually. They look like white model with basic lighting.
Animatic is a simplified version of a final video. It allows us to solidify concept, camera angles, timing and final scope of work.Camera movement needs to be polished now and support the story. At this stage you're welcomed to make corrections, because it becomes much more difficult to make significant changes on later stages as project develops.
Animatic serves as a basis in case you plan to use actual video footage for 3D compositing.
At this stage we breath life and atmosphere into dull 3D geometry. Making good scene setup takes time. Most often we provide textured previews for revisions and then finalize lighting, materials and environment. Detailed material schedules or samples help us greatly to speed things up.
We also add vegetation and nice small details into the scenes at this stage.
After finishing with scenes setup it's time for final rendering. In case of 3D animations this process can be quite time consuming. Remember that each second of animation consists of 30 high-resolution images. We use our internal or external render farm which allows us to cut render times.
We end up with file sequences of rendered frames including special layers that are used during post-production stage.
On post-production stage all of the shots are collected together according to animatic for final editing and color correction. We integrate 2D/3D people, video footage, add motion graphics, special effects, logos, sounds and music. After everything looks nice and polished we render out final video and send it to you.
Animations are rendered in Full HD resolution (1920 x 1080 px, 30 FPS, MP4 format, H.264).
3D renderings are usually 5000 px wide. Higher resolution for bigger print size are possible as well.
To help you with providing initial information we prepared these surveys: