Cubic Meter | Architectural visualization

Process


Brief

To start the work we need:

  • Architectural drawings (CAD or PDF) preferably including landscape plan
  • Architectural 3D model if available (Revit, SketchUp, etc)
  • Materials schedule
  • Interior design information if required
  • Location photos if available
  • Google Maps link for exteriors

Plan your time. It usually takes 1–1.5 months to create one minute of high quality video and around 3–5 days for 1 rendering. Most of the time we have pretty busy schedule so please let us know about your project beforehand.

After we start you'll be able to control daily progress online in Basecamp.

Brief

Storyboard

If required by the project we search for the most creative way to present your product or project. To develop a concept we use drawn storyboards or photo collages. They give us basic understanding about timing, objects, cameras, characters, narrative. Our goal is to catch viewers mind, fill a video with emotions and atmosphere.

3D model

Using information you've provided (CAD drawings, photos, references) we build 3D models of all visible objects. Some projects require creation of nearby surroundings to achieve believable look. People, cars and other minor elements will be added on later stages.

To present 3D model we use 'clay renders' usually. They look like white model with basic lighting.

Animatic

Animatic is a simplified version of a final video. It allows us to solidify concept, camera angles, timing and final scope of work.Camera movement needs to be polished now and support the story. At this stage you're welcomed to make corrections, because it becomes much more difficult to make significant changes on later stages as project develops.

Animatic serves as a basis in case you plan to use actual video footage for 3D compositing.

Texturing/Lighting

Textures

At this stage we breath life and atmosphere into dull 3D geometry. Making good scene setup takes time. Most often we provide textured previews for revisions and then finalize lighting, materials and environment. Detailed material schedules or samples help us greatly to speed things up.

We also add vegetation and nice small details into the scenes at this stage.

Final rendering and post-production

Rendering

After finishing with scenes setup it's time for final rendering. In case of 3D animations this process can be quite time consuming. Remember that each second of animation consists of 30 high-resolution images. We use our internal or external render farm which allows us to cut render times.

We end up with file sequences of rendered frames including special layers that are used during post-production stage.

Postproduction

On post-production stage all of the shots are collected together according to animatic for final editing and color correction. We integrate 2D/3D people, video footage, add motion graphics, special effects, logos, sounds and music. After everything looks nice and polished we render out final video and send it to you.

Animations are always rendered in Full HD resolution (1920 x 1080 px, 30 FPS, H.264, MP4 format). Standard resolution for 3D renderings is 5000 px wide. If you plan to print super high resolution banner just let us know.


 

Done!

 

To help you with providing initial information we prepared these surveys: