Cubic Meter | Architectural visualization
Architectural 3D animation and rendering


How we work

To let you better understand the process behind our work we prepared this guide.

Before start

It usually takes at least 1 month to create 1 minute of high quality video and around 4-5 days for 1 image. Usually we have pretty tight schedule, so please let us know about your deadline as early as possible.

To start the work we need:

  • Architectural drawings (CAD or PDF)
  • Or architectural 3D model if available (Revit, 3ds Max, ArchiCAD or SketchUp preferable)
  • Materials and furniture selection
  • Location photos if available
  • Google Maps link for exteriors

After we start you'll be able to control progress online in Basecamp.

Animations are always rendered in Full HD resolution to achieve best results without blur and jitter. Standard resolution for 3D renderings is 5000 pixels wide. If you plan to print super high resolution banner just let us know.



Before signing a contract we need to agree on scope of work and compose a brief. It's a detailed list of technical and creative tasks. The more detailed brief you can provide the better and easier it would be for us to deliver on time and exactly what you need.

To simplify this process for you we prepared surveys with typical questions:


This is an optional stage for large scale projects where we search for the best way to present your product or project. Together we work on the main concept or idea behind the video. To further develop the concept we use drawn storyboards or photo collages. They give us basic understanding about timing, characters, objects, cameras, narrative. Our goal is to catch viewers mind, create emotions and atmosphere. Also at this stage we collect image and video references which help us convey our idea.

3D model

Using information you've provided (CAD drawings, photos, references) we build 3D models of all visible objects. Some projects require creation of nearby surroundings to achieve believable look. People, cars and other minor elements will be added on later stages.

To present 3D models we use 'clay renders' usually. They look like white model with basic lighting.


Animatic is a simplified version of a final video. It allows us to solidify concept, angles, timing and scope of the work. Storyboard that we made earlier serves as a basis for animatic. Camera movement needs to be polished now and support the story. At this stage you're free to make corrections, because it's much more difficult to make significant changes on later stages.

Since animatic looks really sketchy it accompanied by mood references usually.



At this stage we breath life and atmosphere into dull clay animatic you saw before. Making good scene setup takes time. Most often we provide textured previews for revisions and then finalize lighting, materials and entourage. Finishes specification or material samples would help us greatly to speed things up.

We also add vegetation and nice small details into the scenes.

Final Rendering


After finalizing with scenes setup it's time for final rendering. In case of animations this process can be very time consuming. For example, rendering just one 5 second shot with one computer might take several days. So most often we use our internal or external render farm, which allows to render with hundreds of machines simultaneously.

At the end we get number of rendered sequences with special layers, that are used during post-production stage.



Post-production or shortly post is the last stage of CG video production pipeline. All of the shots collected together according to animatic for final editing and color correction. We integrate video footage, 2D people, add motion graphics, special effects, logos and sound/music. After everything looks good and polished we render out final video and send it to you.